You’ll find them in the wealthiest of homes.

You’ll find them in the poorest of homes.

They’re children growing up in cities and suburbs across America.

We have a vision for these children: It’s to make fundamental changes in their communities so young people can live better, healthier, safer lives.

Lives filled with hope and dignity.

We believe the path to change goes through knowledge. So the Urban Health Initiative is about research, understanding and insight. And applying our knowledge to improve kids’ lives.

Ultimately, we’re interested in what works.

Not just in small, isolated neighborhoods, but throughout entire metropolitan areas.

That’s why we’re focusing our ten-year effort on five U.S. cities that offer a range of possibilities: Baltimore, Detroit, Oakland, Philadelphia and Richmond.

We realize, of course, that a variety of approaches can be effective. So each city’s campaign is organized and run locally. Each is given wide latitude in determining how to implement strategies.

We also realize that most successful campaigns have several things in common. We know, for example, that real change requires strong leadership and a vision shared by people from all walks of life.

In addition, we know effective campaigns are driven by research, rely on powerful communications efforts, and are focused on fundamental change in systems.

Our goal is to help communities work smarter for kids. We’re already making progress. And it’s only the beginning.