The Safe and Sound Campaign is a citywide effort to significantly improve the well-being of Baltimore's children, youth, and their families by mobilizing the entire community, using data to drive decision-making, instituting best practice approaches and identifying sufficient and sustainable resources.

The Campaign began in 1997 when more than 7,000 people gathered to begin to create a plan of action. The community's vision was that Baltimore's babies should be born healthy, that children should live in nurturing families and enter school ready to learn; that children and adolescents should make healthy choices about their lives, that they should be prepared for and should succeed in school, be safe in their neighborhoods and above all know that they are genuinely valued by the adults in the community.

Five strategies are in place to implement these goals. They are the Success By 6®-Family Support Strategy; After School Strategy; Reading By Nine Strategy; Operation Safe Neighborhoods (violence reduction strategy); and Youth and Community Engagement Strategy.